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Louis Vuitton Le Jour Se Lève
Louis Vuitton’s latest fragrance, Le Jour Se Lève, translates to “the day begins”. By employing his favourite ingredient, the mandarin, which conveys optimism and freshness, as well as jasmine sambac and blackcurrant accord, Jacques Cavallier-Belletrud has imagined how the first breath of dawn smells like. “I can almost feel this beautiful floral scent absorbing the culture and life of Paris. It’s a celebration of Parisian chic!” – Shireen Kandiah