Do You Want To Save Malayan Tigers?

Do it with The Body Shop’s wildest campaign ever – here are five things to know. By Aisha Hassan.
The Malayan tiger can weigh between 200 and 300 lbs and grow to up to 8 feet in length. Photography: Jake Leong

Malayan tigers can weigh between 200 and 300 lbs and grow to up to 8 feet in length. Photography: Jake Leong

1. What is the Bio-Bridge Programme?

The Body Shop aims to rebuild 75 million square metres of rainforest worldwide by 2020, and to protect it from exploitation and unsustainable harvesting. A Bio-Bridge reconnects healthy rainforests separated by barren corridors, linking isolated and endangered animals and allowing them to breed and thrive.

2. Only 300 Malayan tigers are left

Their population has declined from roughly 300 in the 1950s to 250-340 in 2013. This critically endangered species is threatened by logging, human settlement, agriculture and poaching. To protect them we have to regenerate their habitat and curb demand – sadly, their flesh and organs are still welcome in Asian markets for use as alternative medicine and as a sign of wealth.

3. The Endau Rompin Landscape is crucial

Situated in Johor, it’s among the world’s oldest tropical rainforests and home to endangered local wildlife such as the Malayan tiger and Asian elephant. In conjunction with Wildlife Conservation Society (WCS) Malaysia and local communities, The Body Shop has named it a Bio-Bridges project location, and product sales will go towards preventing habitat fragmentation and improving anti-poaching patrols.

The Body Shop Spiced Apple Festive Tin

The Body Shop Spiced Apple Festive Tin

4. Save 1 square metre with every gift you buy

That’s right, purchasing one Christmas gift set or product from The Body Shop is equivalent to protecting 1 square metre of rainforest and helps the brand sustain their commitment to “Enrich Not Exploit.”

The Body Shop Vanilla Chai Lip Balm

The Body Shop Vanilla Chai Lip Balm

5. Kick The Bag campaign

This initiative goes beyond Christmas: The Body Shop Malaysia will be funding WCS over the next five years to support Bio-Bridges via the Kick The Bag Campaign. RM0.50 is collected and donated for every paper bag taken with a purchase; but if a bag is declined, The Body Shop will also donate RM0.50. It’s a win-win plan to sustain conservation efforts and restore the Bio-Bridge in Endau Rompin to protect our Malayan tigers and other endangered wildlife.

The Body Shop Best Of Body Butter Festive Dome

The Body Shop Best Of Body Butter Festive Dome

WordPress Lightbox Plugin