Tell us more about the start of BYBI Beauty and how it eventually evolved into creating the company.
It all started in 2015 with Clean Beauty Insiders, our natural beauty blog where we published DIY recipes, product reviews and industry news. Building up our clean beauty blog before starting the BYBI brand gave us time to immerse ourselves in the market and really understand where the gaps were. For us, after trying many other natural skincare brands and also making our own products, there was a clear gap for a beauty brand that upheld great ethics around sustainability and ingredients, but that was marketed in a way that spoke to a mainstream beauty consumer. We took the leap and founded our own brand, BYBI, in February 2017. BYBI stands for By Beauty Insiders. BYBI makes ethical, effective skincare that doesn’t cost the earth and has the ability to transform your skin. We’re about sustainability, affordability and great performance (plus our products also look cute on your bathroom shelf).