It’s the pink month of the year once again! This year’s Pink Project sees a collaboration with seven of Malaysia’s most prominent designers to promote awareness for breast cancer. Sonny San for Eclipse, Sereni & Shentel, Bowerhaus, InnaiRed, Celest Thoi, Alia Bastamam and Melinda Looi have all been incredibly supportive on our journey to pledge breast cancer awareness nationwide. BAZAAR speaks to the designers on their style and what the colour pink truly means to them.

Melinda Looi

What does the colour pink mean to you?

Pink exudes happiness and femininity to me. I am personally not a fan of the colour, but I do make an exception for dusty pink.

How does your design/creation also represent your style as a local designer?

My designs show a mixture of tribal elements and European style. My love for embroidery and beading work inspired by the Malaysian Nyonya culture defines me as a local designer.

Melinda Looi’s scarf for BAZAAR’s Pink Project.

What were you thinking of when designing the pink ribbon for the campaign this year?

A scarf should be mandatory in every women’s wardrobe. It is a high fashion item – an outfit is effortlessly elevated when paired with a beautiful scarf. My scarf comes from my latest A/W ’16 collection and carries hints of pink within the design.

How should a woman feel when wearing your design?

Confident and Stylish!

Do you have any close friends/family members who’ve encountered breast cancer? How did it feel providing support and egging them on?

With close friends suffering from cancer, I truly believe that surrounding them with positive energy and happiness are the best ways to provide support.