On Tuesday, 17th October, The Melium Group welcomed the French heritage brand to our shores and hosted an exclusive launch party to celebrate the inauguration of its menswear boutique. The event was officiated in a ribbon-cutting ceremony, which involved The Melium Group’s founder and president, Dato’ Seri Dr. Farah Khan, Guest-of-Honour, Yang Bahagia Tan Sri Rozali Ismail, Executive Chairman of Puncak Niaga Holdings Berhad, Lee Jim Leng, and Chief Commercial Officer of LANVIN, Ursula Ghandi.
For the first time in Malaysia, the boutique’s glass doors opened to invite A-listed guests to discover the assortment of sartorial garments from the luxury brand’s current collection. Among the guests comprising of royalty, entrepreneurs, sportsmen and socialites, were Dato’ Setia Aubry Mennesson, YM Tengku Fahd Shah, Chuck Yeoh, Siti Saleha, Azlan Iskandar, and Deborah Henry.
During the night, guests were treated to a catwalk where models showcased the best pieces of the collection, which featured military codes infused with American heritage. Under the creative direction of Lucas Ossendrijver, LANVIN’s menswear offers a well-rounded selection of garments for every occasion, ranging from classic tailoring to casual wear with a sporty yet blasé aesthetic, catering for the sophisticated and cosmopolitan gentleman.