Alexa Chung Teases New Fashion Label

Mark your calendars: May 30th. By Grace O’Neill

Later this month British style star and model Alexa Chung is slated to release her first collection under her new, eponymous fashion label. After months of anticipation, fans got their first glimpse at what they can expect from Alexa Chung the label today. The 33-year-old released a short film, titled Dressage, which shared the brand’s logo and a glimpse at some pieces from the collection.

Directed by Lorin Askill (you may remember his little-known music video for Sia), the three-minute film sees Chung kitted out in her best riding gear, before performing a dressage sequence on a horse that spells out her new ‘A’ logo.

In the clip, we see Alexa adjusting a white high-necked, long-sleeved blouse with small embossed ‘AC’s all over it, suggesting the pieces shown in Dressage¬†will be available in her collection.

Chung has also set up a dedicated Instagram account for the label, @alexachungstagram, which reveals a few more campaign shots ahead of the global drop on May 30th. No details as of yet on stockists, but we’ll be updating as more details come through.

This article originally appeared on Harper’s BAZAAR Australia.

 

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