Balenciaga Just Revived Crocs Which Means They Will Sell Out

The brand added a 10-cm platform for added divisiveness. By Ella Alexander

Rex Features

Christopher Kane had already suggested it, but Demna Gvasalia signalled that Crocs are truly back in fashion today after reviving them at the Balenciaga spring/summer 2018 show in Paris.

Known for subverting ordinary items and turning them into catnip for fashion editors and influencers, the designer added a 10cm platform for added divisiveness, then decorated them in child-like charms. They were styled with colourful midi dresses and worn for the final show look – an indication of importance. The brand has already given its Crocs a name – the Foam shoe.

Since joining Balenciaga as creative director in October 2015, Gvasalia has turned the most unlikely items into cult pieces, from spandex leggings and thigh-high boots to Ikea look-alike bags, so its fair to assume that his Crocs will sell out too.

Of course, Balenciaga isnt the first brand to see potential in the controversial footwear – Christopher Kane introduced his bejewelled take for spring/summer 2017 and has given them an update every season since. If ever a duo had the power to make such a divisive style desirable, its Balenciaga and Kane.

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