Christopher Kane had already suggested it, but Demna Gvasalia signalled that Crocs are truly back in fashion today after reviving them at the Balenciaga spring/summer 2018 show in Paris.
Known for subverting ordinary items and turning them into catnip for fashion editors and influencers, the designer added a 10cm platform for added divisiveness, then decorated them in child-like charms. They were styled with colourful midi dresses and worn for the final show look – an indication of importance. The brand has already given its Crocs a name – the ‘Foam‘ shoe.
— Balenciaga (@BALENCIAGA) October 1, 2017
Since joining Balenciaga as creative director in October 2015, Gvasalia has turned the most unlikely items into cult pieces, from spandex leggings and thigh-high boots to Ikea look-alike bags, so it‘s fair to assume that his Crocs will sell out too.
Of course, Balenciaga isn‘t the first brand to see potential in the controversial footwear – Christopher Kane introduced his bejewelled take for spring/summer 2017 and has given them an update every season since. If ever a duo had the power to make such a divisive style desirable, it‘s Balenciaga and Kane.