BAZAAR Pink Project 2017: Designer Collaborations

BAZAAR commemorates 10 years of bringing breast cancer awareness to the fore with chic collaborations, familiar faces, and high spirits, in an effort to spread one very important message. By Emmilyn Yeoh. Photographed by Aaron Lee. Styled by Mughni Che Din.

Since the birth of the first Harper’s BAZAAR Pink Project in 2008, BAZAAR has delved into a subject that was once considered taboo, and has pledged to raise breast cancer awareness in one way or another. From collaborating with Nick Munro, award-winning British designer and pewter collaborator at Royal Selangor, to an exclusive pink T-shirt partnership with LA fashion label, T-Bags, the message of courage over adversity has never been stronger. Ten years later, and the conversation continues as BAZAAR turns to some of Malaysia’s most prominent fashion designers to be a part of a project that’s dear to our hearts. The result is nine exclusive pink merchandise, from pearl-studded ribbons to batik-inspired tote bags in a show of solidarity and a symbol of empowerment. With proceeds going to Breast Cancer Foundation, BAZAAR invites all women of strength and character to join us on our journey of highlighting breast cancer awareness through our series of fashionable images, which capture the essence of pride, love, and life. With each turn of the page, remember: wear a ribbon, make a difference.

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Vivy Yusof, FashionValet and The dUCk Group

Vivy Yusof

Female empowerment means … The mutual admiration women have for one another. If we compliment each other with sincerity, we can create a network of women who are stronger together.

The design behind the Duck notebook in pink … I wanted to create another version of our classic notebook that people use everyday. Pink reminds me of the bubblegum I used to love as a child. The ribbon is made as a closure of the book—simple, classic, and very functional.

The correct mindset for battling breast cancer … Most people buy a pink ribbon and think their job is done. The truth is, it’s more than that. We need to encourage more people to go for regular check-ups.

dUCk pink notebook

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