The Designer Logo T-Shirt That’s Rivalling Gucci’s

Loewe’s toast tee has been a big hit on Instagram. By Amy de Klerk

Gucci’s colourful logo T-shirt has had a bit of a monopoly on the luxury logo tee trend, until now. A certain design keeps cropping up on our Instagram feeds and is giving the cult Gucci item a run for its money; this toast tee from Loewe.

Fashion influencers everywhere – including Pernille Teisbaek and Viktoria Radar– have embraced the design, pairing the fun piece with everything from jeans and skirts to blazers and berets.

French toast?

A post shared by Pernille Teisbaek (@pernilleteisbaek) on

? or ? ? ?:: #deets @goxip // #paris ??

A post shared by ♕ Chryseis Tan ♕ 陈雪铃 (@chrystan_x) on

Cause I love bread #? #weekend #girlstime #barcelona by my forever collegue @carola_pujol ❤️

A post shared by Paula Nata (@paulanata) on

The cotton T-shirt will set you back £225 and also comes in a fun lollipop design if for some reason you’re not into bread (avoiding carbs, perhaps?).

Courtesy. Cotton T-shirt, £225, Loewe at Farfetch

You can also pick up the design in the form of a tote bag, which is just as covetable.

Getty

From: Harper’s BAZAAR UK

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