The Original Influencer Chiara Ferragni on Her Approach to Social Media Success

The Original Influencer Chiara Ferragni on Her Approach to Social Media Success

The model and blogger has just joined forces with Pomellato on a new campaign.

Peter Lindbergh for Pomellato

On turning her following into a business…

A few brands started to contact me soon after I launched TheBlondeSalad.com in October 2009. I then understood that having a big base of followers meant I could influence the sales of a product or increase the notoriety of a brand.

On how she chooses who to work with…

For me it is important to feel a connection with the brands I choose to work with and obviously I have to like them! When Pomellato called me, it was a great joy. I had just bought my first Pomellato ring from the Iconica collection and to be the face of such an important campaign is a source of great pride.

Courtesy of Pomellato

On the difference between bloggers and fashion editors…

In general terms influencers convey their personal point of view whereas editors have to represent the point of view of a magazine. Editors are known and respected for having a knowledge and therefore an important opinion on specific topics, such as fashion, whereas influencers are known and followed for their lifestyle – that goes beyond fashion.

On switching off from social media…

Generally speaking I don’t feel the need to switch off from social media because I share my life through Instagram in a very natural and spontaneous way. When I don’t post for a while it’s because I am busy doing other things so I don’t feel guilty. I want to feel at ease with what I do.

On dealing with negative comments…

I read them but if they are not constructive I ignore them.

On what the next five years will hold in store for influencers…

I believe every influencer will forge their own path. As for me, I would like more and more to be part of projects that convey a message and bring awareness to my own generation around certain themes – as with the Pomellato For Women campaign. Specifically I would also like to facilitate The Blonde Salad crew to allow my sister Valentina to grow as influencer with her own tone of voice. I would also like to expand my shoe label which today has three flagship stores in Milano, Shanghai and Chengdu.

Peter Lindbergh for Pomellato

The Pomellato for Women campaign features a group of like-minded women to both inspire others and highlight the importance of female leadership. 

From: Harper’s BAZAAR UK

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