Fashion Week Newbies to Know About

Fashion Week Newbies to Know About

Whether they’re brand spanking new, expanding or collaborating, these were the freshest kids on the block for Fall 2018…

From international sensations to artistic collaborations, these were the names to watch for Fall 2018…

1. Land of Distraction

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Founder Danita Short and Creative Director Christian Juul Nielsen are inspired by “Rock ‘n’ Roll, motorcycle culture and the raw energy of the 1970s.” Nielsen hails from giant labels like Lacroix and Dior in both ready to wear and couture—but the brand’s collection is decidedly cool yet approachable. Think: wide whale corduroy suits in breezy ’70s hues with exaggerated proportions. The LA based label already has celebs like Kate Bosworth on-board.

2. Nanushka

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Not every newbie graduated from design school last semester. Sandra Sandor launched Budapest-based Nanushka in 2005. The sustainably-minded brand has recently become an It girl go-to and showed for the first time at NYFW for Fall 2018. The minimal meets pretty wares are just what closets everywhere have been needing.

3. Rebecca de Ravenel

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 Rebecca de Ravenel caused a jewelry sensation with her playful, lightweight bonbons. Last season, the designer touched a toe in ready to wear with a collection of caftans—going full bore for Fall 2018 with ’30s influenced, decidedly rich-looking, ultra-feminine printed dresses and separates. It’s an aesthetic that feels right on time.

4. BEVZA

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BEVZA debuted last season with “realatics” making a political statement about war torn Ukraine, where the brand is based. This season the designer had furry ones in mind, showing coats that look like fur but are actually trompe l’oeil puffers—named after some fictional fur lovers like Carrie Bradshaw and Margot Tennenbaum.

5. adidas Originals by Daniëlle Cathari

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Big brands embracing the underground designers reworking their wares is a trend we can get behind. Artistic young thing Daniëlle Cathari has taken on adidas on her own accord, and now the brand has given her free reign with classic Originals icons, adicolor and adibreak. The results are cooler than cool tracksuits, turtlenecks, sweatshirts and more. Campaign face Kendall Jenner has already taken them to the streets.

6. Saks Potts

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 Though beloved in their native Denmark and often the answer to the question, “OMG what is that coat?” Saks Potts have, in fact, just showed for the first time in NYC. The candy-colored toppers, playful polka dots and dreamy trenches were instant hits on the street style set and have legs far beyond fashion week.

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