PALAZZO FENDI INAUGURATION, Rome 2016

Palazzo FENDI And ZUMA Inauguration on March 10, 2016 in Rome, Italy.

On the 11th of March 2016 FENDI inaugurated Palazzo FENDI in Rome with a memorable event. The five-story historical palazzo includes the world’s largest FENDI flagship store with an in-house fur atelier, the Palazzo Privé, a luxurious apartment for VIP, FENDI Private Suites, its first boutique hotel with seven suites, and Rome’s first international restaurant, ZUMA Rome, open for the first time to celebrate this special event.

Silvia Venturini, Karl-Lagerfeld, Bernard-Arnault and Pietro Beccari

Welcomed by a blooming garden, guests have become the main actors of the night, since the beginning, playing with the flowering FENDI Ape-car surrounded by a lively yet exclusive atmosphere. Hosted by Pietro Beccari, Karl Lagerfeld and Silvia Venturini Fendi, international celebrities, socialites, bloggers and the international fashion crowd, have walked the red carpet to discover the FENDI universe.

A glistening menagerie of guests were in attendance from prestigious industry icons like Monsieur Bernard Arnault and Madame Hélène Arnault to Antonio Belloni, member of LVMH Executive Committee. A bevy of notable Italian actors and actresses were seen amidst supermodels Lindsey Wixson and Ming Xi. However, no fashion party would be complete without a dash of the Kardashians, both Kendall Jenner and Kris Jenner were also part of FENDI’s A-List.