As states like Alabama and Georgia attempt to strip women of their rights to abortion, Alessandro Michele is looking back to the feminist movement of the ’70s for inspiration. Mirroring the current political climate, the designer advocated for women’s reproductive rights and equality with Gucci‘s Cruise 2020 collection.
Staged in Rome at the Capitoline Museums, the fashion house’s latest runway show was all about freedom, self-expression, and gender equality. The concept centered around a very important date in Italian history: May 22, 1978, the day that abortion became legal in the country. Michele paid homage to the historic day by embroidering the date ‘22.5.78’ across a mini capelet.
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Moments before the #GucciCruise20 fashion show unfolding at Rome’s Capitoline Museums @museiincomuneroma, a look with ‘22.5.78’ refers to the date established of the Italian statute for the social protection of motherhood and the voluntary interruption of pregnancy, better known as statute 194. This jacket is created from @alessandro_michele’s continuing vision of freedom, equality and self-expression. Since founding @chimeforchange in 2013—the global campaign that represents and advocates for gender equality—@gucci has a longstanding commitment to women and girls by funding projects around the world to support sexual and reproductive rights, maternal health, and the freedom of individual choice. Because none of us can move forward if half of us are held back. Learn more about the global partners for sexual and family health rights the campaign is donating to in 2019, which can be found in @chimeforchange’s link in bio. #AlessandroMichele #MuseiCapitolini
A purple jacket echoed the same sentiment with the ’70s feminist slogan “My Body, My Choice” emblazoned in bold type across the back.