H&M has just secured its next designer collaborator. Announcing the news at Coachella, Jeremy Scott revealed that he’d be working with the high street brand on a new collection.
Scott revealed the news at the Moschino party, by projecting a call from Gigi Hadid onto the big screens at the event.
H&M quickly confirmed the news on Instagram, revealing that the collection will launch on November 8, 2018. The brand wrote, “We told you to stand by—and now we can finally tell you. We’re collaborating with fashion’s most fun and charismatic brand, @MOSCHINO.” Put the date in your diary, right now.
According to an official press release, “H&M’s next designer collaboration is with MOSCHINO—the iconic Italian brand to which Jeremy Scott has injected a new pop energy since he became Creative Director in 2013. The collection, MOSCHINO [tv] H&M, will be available online and in select H&M stores worldwide.”
Apparently the new collection, MOSCHINO [tv] H&M, is filled with “vitality, playfulness and humor,” and comprises a “full range of accessories and some extra surprises too.”
H&M has previously worked with designers including Balmain, Karl Lagerfeld, Stella McCartney, Alexander Wang, Versace, Erdem, and Marni, and their collaboration with Moschino is likely to sell out quickly.
Of the partnership, Scott revealed in a press release, “I am so excited about MOSCHINO [tv] H&M. My life’s work has been to connect with people through fashion, and with this collaboration I’ll be able to reach more of my fans than I’ve ever had the ability to do.”
From: Harper’s BAZAAR US