H&M’s Next Designer Collaboration Is With Erdem

Prepare for some serious queues. By Sarah Karmali

Image by Getty

H&M is teaming up with Erdem for its next designer-high street collaboration. A London Fashion Week regular, designer Erdem Moralioglu is a favourite with the Duchess of Cambridge and his pieces are often seen gracing Hollywood red carpets.

Filmmaker Baz Luhrmann will bring the collaboration to life through his unique storytelling, creating a video to celebrate the launch of the range.

“For me fashion is always about more than just clothing, it is a form of expression – a standalone art form,” says Luhrmann. “I am excited to be collaborating with Erdem and H&M to reveal the story of this unique collection.”

H&M’s Ann-Sofie Johannson, Erdem Moralioglu and Baz Luhrmann. Courtesy of H&M

The high-street range will see Erdem reinterpreting some of his favourite prints, shapes and design themes from previous collections. Other A-list Erdem fans include Keira Knightley, Alexa Chung, Emilia Clarke, Emma Watson and Pippa Middleton (to name but a few).

“I am so happy to collaborate with H&M and to explore my work on a whole new scale including a menswear collection which I have never done before,” says designer Erdem Moralioglu. It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time.”

Previous brands to have partnered with H&M on sell-out collections include Versace, Alexander Wang, Marni, Karl Lagerfeld and Lanvin.

The Erdem x H&M collection will be available to buy in H&M stores worldwide and on hm.com from 2 November.

This article originally appeared on Harper’s BAZAAR UK.

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