If you’re like us, and you find the constant statistics of global warming rather alarming, you may know that the fashion industry, as much as we love it, is one of the biggest polluters of the environment. Fast fashion just happens to be one of the top offenders, but how else do you look good and on trend on a tight budget?
Well, Kate Hudson might just have the answer for you. Today, the A-list Hollywood actress and mother of three, is launching her own ready-to-wear line called Happy x Nature (spoken as Happy By Nature) that just happens to be stylish and sustainable.
Why would Hudson add a clothing line to her already full plate? The actress balances her Hollywood career with three kids (she gave birth to daughter Rani back in September) and her athletic line Fabletics. “I’ve always wanted to do this,” Hudson told Bazaar when we stopped by for a sneak preview of the collection. “I started working on this a year ago, I wanted to do it for a real long time. When you have people who really want you to endorse their brands, at some point you realize you just want to do it for yourself. Something that feels really authentic to you.”
At first look it’s easy to see this collection is very Kate Hudson. Clearly, California inspired with countless printed sundresses made of recycled cotton, knit sets made for Coachella, prairie blouses, and boot-cut denim that she insisted on having, even if her head designer was a little apprehensive at first. The HappyxNature denim is made with Repreve, a leading recycled fiber made from plastic bottle, and cost just under $100. The rest of the line ranges from $48 to $148
Hudson admits that building a 100% sustainable brand is really challenging, “we tried to keep the carbon footprint as low as possible,” even when it comes down to the clothing tag made of natural fibers. She hopes to increase the company’s sustainability as time goes on.
“I just hope this becomes so successful that every brand starts rethinking the way they do things. It feels like a responsibility in fashion now.” Clearly Hudson is ready to lead the charge.