As Chanel continues to celebrate ‘the year of Gabrielle’ and fête its iconic founder, Karl Lagerfeld asks the question ‘Who is Gabrielle?’ in a four-part video series starring Kristen Stewart, Cara Delevingne, Caroline de Maigret and Pharrell Williams. Each of the four muses embodies various elements of Gabrielle, and the videos help launch Lagerfeld’s new bag, dedicated to the designer herself. Watch each trailer below, and discover the magical and mysterious aura of Gabrielle Chanel.
Set amongst an eerily enchanting warehouse, Kristen Stewart goes to meet the spirit of Gabrielle, captured by Australian director Daniel Askill.
Japanese director Shishi Yamazaki turns Cara Delevingne into an urban pop cartoon, where she exemplifies the strength of a powerful female.
Caroline De Maigret
Taking in the Parisian skyline through Olivier Assayas’s black and white camera lens, Caroline de Maigret manifests the allure of the City of Light.
Pharrell Williams brings life to an empty concert hall, with Antoine Carlier capturing the playful segment.
Discover the four film trailers on social networks @chanelofficial on March 15th, and watch the films on April 3.
This article originally appeared on Harper’s BAZAAR US.