London Fashion Week officially kicks off today ahead of what is sure to be a very exciting fews days in the city with Riccardo Tisci’s debut at Burberry and Victoria Beckham’s 10-year anniversary show. And, while there is always plenty of buzz around the biannual event, this season, the British Fashion Council has collated a Value of Fashion report which breaks down all the data surrounding the event, and the numbers are quite staggering.
Created in partnership with creative innovation studio, Holition as well as Google, Condé Nast and Pulsar, the BFC has released a data visualisation project entitled ‘Blossoming Fashion Conversation’.
It showcases the amount of posts and reach on social, news and reviews associated to 12 major fashion topics before, during and after recent London Fashion Weeks, as well as rounding up numbers for how many pictures are taken, how many miles were driven and how much coffee was consumed.
Below are some of the most staggering figures in the report, which rounds up what happened in February 2018.
– 45,000 images were taken by Getty Images photographers on and off the catwalk over five days.
– 32,000 miles were driven between shows by a luxurious fleet of fuel-efficient chauffeured Mercedes-Benz cars.
– 20,000 cups of espresso served and 200kg of Lavazza coffee were consumed.
– 5,000 serves of Scavi & Ray Prosecco were consumed.
– 7,014 products were used by Toni & Guy and Label.M backstage.
– Instagram stories on the official London Fashion Week account received 871,648 views in total over LFW February 2018.
– During the shows last season, the official LFW Instagram gained an additional 16,105 followers, increasing the account’s following to 160,328 with a total of 73 posts and 79,915 likes.
During this season’s five-day event, there will be 80 on-schedule designers showing their collections; 54 of these will be hosting catwalk shows, 26 will be putting on presentations and there are scheduled to be more than 20 other events taking place.
Alexander McQueen Spring/Summer 1999
At the end of McQueen’s now iconic spring/summer 1999 show, model Shalom Harlow twirled on a revolving wooden platform wearing a white strapless dress. As she circled around slowly, two robots sprayed her with coloured paint. This haunting moment has since gone down as one of the most memorable in fashion show history.