In the collaboration of every hypebeast’s dream, Virgil Abloh and Nike have joined forces for a new sneaker range.
Nike tapped the Off-White designer to recreate 10 of its most iconic footwear styles for a project dubbed “The Ten.” Bringing his distinct streetwear aesthetic to the table, Abloh redesigned Nike classics like the Air Jordan I, Air Max 90, Air Force 1 Low, Converse Chuck Taylor and more.
“What we’re talking about here is larger than sneakers, it’s larger than design culture. It’s nothing short of state-of-the-art design. These 10 shoes have broken barriers in performance and style. To me, they are on the same level as a sculpture of David or the Mona Lisa. You can debate it all you want, but they mean something. And that’s what’s important,” Abloh said in a release shared by Nike.
The ten styles are separated into two themes, “Revealing” and “Ghosting,” with the former featuring classic, open-cut designs and the latter featuring translucent uppers for a more futuristic vibe. The sneakers may vary slightly in terms of design but all ten feature a distinct red zip tie through the laces. Abloh also brought his tongue-in-cheek logos to the designs, with “SHOELACES” written across some of the actual laces and “AIR” superimposed on the sides of the Nike Air VaporMax, Air Jordan I and Air Presto shoes.
The first five sneakers of “The Ten” project—the Air Jordan I, Nike Blazer, Nike Air Presto, Nike Air Max 90, and Nike Air VaporMax—will be pre-released in New York City (September 9-13), London (September 18-22), Milan (September 21-25) and Paris (September 26-30) at NikeLab stores.
SEE ALL OF NIKE AND VIRGIL ABLOH’S “THE TEN” SNEAKERS
Converse Chuck Taylor x Virgil Abloh