Prada Brings it Back to The ’90s

Prada Brings it Back to The ’90s

Miuccia Prada rediscovers comfort and functionality

Throughout the years, Miuccia Prada has been at the fashion forefront of innovation, redefining the codes of femininity and setting remarkable benchmarks with her hard-hitting designs and ideas, creating trends and must-haves for the fashion set season after season. To mark her 40th anniversary since taking the helm at her family-owned label in 1978, Mrs. Prada ventured into the brand’s archives for a Pre-Fall ’18 collection that pays tribute to the Italian house’s iconic moments.

Behind the scenes at the Prada Pre Fall fashion show, which features many tributes to the brand’s signature pocone nylon. Imaxtree

There are a handful of designers that are able to reference their past work so skilfully and do so without looking like they have run out of fresh ideas. However, Mrs. Prada seamlessly mixed and matched instantly recognisable motifs from past collections, creating new fabric hybrids and repurposing them for the collection. 

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Prada’s Biggest Hits

From the unexpected geometric prints of the Banal Eccentricity collection from Spring/Summer ’96, lipstick prints that looked like bullets from Spring Summer ’00 to the haute fiery flames from Spring/Summer ’12 – the madcap print combinations for Pre-Fall ’18 spark major déjà vu vibes as they work harmoniously on tailored short-sleeved shirts, skirts, and handbags.

This collection is a perfect visual representation of Mrs. Prada’s 40-year journey with the fashion house – ironic, given that she doesn’t celebrate anniversaries. Her appreciation of the brand’s past is exactly what she needs to course her future into uncharted territory: “We don’t know where we are going, which is of course a scary thought, but it is also interesting. Big changes are happening.”

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Unexpected geometric prints from the summer of 1996

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The Prada Flame wedge, sported recently on Kendall Jenner during a photoshoot, sparks memories of Spring Summer 2012

Bag, Prada

Lipsticks or bullets? A question that we're still asking 18 years later

32_Prada Donna PF18

Duality at its finest - madcap print-pairing with simple silhouettes

31_Prada Donna PF18

Iconic prints all at once for this Prada Pre-Fall look

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