By all accounts, it’s been a rough year to be an American—especially an American woman. It’s all sorts of chaotic out there in ways I don’t need to enumerate here—but for the sake of argument, here are some buzz words for you: Trump, wild fires, Weinstein, hurricanes, Roy Moore, net neutrality (or lack thereof), the death of the middle class, et al. And now, to top it all off, Pantone has deemed ultra violet the official hue of 2018.
Lighting the way for the year ahead, Pantone announces PANTONE 18-3838 Ultra Violet as the Color of the Year 2018! ??? A dramatically provocative and thoughtful purple shade, #UltraViolet communicates originality, ingenuity and visionary thinking that points us to the future.#COY2018 Link in bio to learn more about #UltraViolet
It’s a colour that calls to mind very annoying dinosaurs, shades of certain vegetables, and even the late Prince. But it’s not exactly an ideal shade for a grown woman to weave into her wardrobe—unless of course you are one of those sassy octogenarians who favor purple hats.
Leatrice Eiseman, executive director of the Pantone Color Institute told the New York Times, “We wanted to pick something that brings hope and an uplifting message.” I see the traffic numbers for Harper’s BAZAAR.com, I know that Americans are obsessed with the British Monarchy right now—who wouldn’t take Kate and Meghan over Melania and Ivanka?—but that doesn’t necessarily mean that the colour of royalty should reign.
Lest I overstep my bounds, if the final shade on the spectrum is of current interest, may we recommend a flattering hue of lavender as an alternative. Designers from Tom Ford to Michael Kors championed this pretty pastel for Spring 2018—it’s both subtle and not as terrifying as ultra violet. We need something to look forward to, after all—other than more taxes.
From: Harper’s BAZAAR US