As the year draws to a close, it’s time to look back at some of the high-profile women who have shaped our buying decisions over the past 12 months. Global fashion search platform Lyst has named and ranked the most influential celebrities in fashion by monitoring spikes in demand and social media mentions generated by 50 global superstars during the course of 2018, by looking at search and sales response to some of their most talked-about outfits.
10. Ariana Grande
Be it oversized hoodies or dramatic ballgowns, Ariana Grande’s fans continue to be fascinated by her wardrobe picks. She has driven thousands of searches for her favoured brands, including
Reebok, Burberry and Vera Wang this year, while searches for oversized hoodies – an Ariana signature – are up 130 per cent year-on-year.