7th chapter

FENDI IN

NUMBERS

In nine decades of creative visual stimulations and imaginative forward-thinking, Fendi has illustrated the art of sustaining a heritage brand by reinventing itself through time but always staying true to the brand DNA.

In conjunction with the opening of Fendi's brand-new flagship store in Kuala Lumpur, BAZAAR breaks down Fendi's fashion history by the numbers.

 

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The five daughters of founder Adele Casagrande and Eduardo Fendi created a female fashion dynasty as they transformed the Fendi label into a revolutionary brand, bringing it into the international spotlight.

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continues to expand its influence as it launches its duplex flagship store at Suria KLCC, and introduces a worldwide exclusive limited edition Peekaboo Bag.

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Karl Lagerfeld was brought on board in 1965, and together with the Fendi sisters they shook up the fur atelier and created the iconic
double "F".

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Fendi staged its Spring/Summer '08 collection at the Great Wall of China in 2007, and presented a show that went beyond the borders of Earth, where it was made visible
even on the moon.

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of the cult Baguette bag has been produced since its creation by Silvia Venturini Fendi in 1997.

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Euros were donated by the Fendi house to aid the restoration of the iconic Trevi Fountain in Rome. In 2016, Fendi made fashion history  once again with a magical Fourrure show that took place at the famous Baroque fountain. 

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