Boss revealed a star-studded campaign for their Fall/Winter 2022 collection capturing some of today’s most influential celebs including American model Kendall Jenner, British supermodel Naomi Campbell, American rapper Future, and South Korean singer Lee Min-ho.
The campaign spotlights the brand’s new mission of inspiring and empowering people to be their own leaders and role models; igniting conversations of being your own boss.
In the campaign, the new set of all-star ambassadors exudes empowerment and determination while dressed head-to-toe in the Boss Fall/Winter 2022 collection. Inspired by these sentiments, Boss also featured TikTok creator Khaby Lame, Italian tennis player Matteo Berrettini, German runner Alica Schmidt, and British boxer Anthony Joshua in the campaign to round off the impressive lineup.
The campaign showcases three rooms in the brand’s theme colours – black, white, and camel – to reveal the ambassadors. Within each room, we see these stars in their unique worlds, narrating their inspiring stories. The rooms serve as a reminder that when one door closes, another one opens.
The Boss Fall/Winter 2022 collection’s neutral hues and versatile pieces deliver contemporary simplicity with an edge. From knitted sweaters to chic blazers and easy-to-wear chino pants, the collection showcases everyday pieces that are simply stunning.
Discover the whole Boss Fall/Winter 2022 collection at www.hugoboss.com.
