On 27 June 2023, L’Oréal held its first-ever corporate showcase to reaffirm its Commitment to Creating the Beauty that Moves the World in Malaysia. From showcasing brands that aspire to make positive changes to L’Oréal’s new and improved Beauty Tech, the brand advocates their dedication.
Here’s more on how L’Oréal reaffirms its commitment to the beauty world:
Founded in 1995, L’Oréal believes in beauty being inclusive, diverse, empowering and responsible by leading positive changes for everyone through company-wide and brand initiatives. The L’Oréal Foundation, L’Oréal for the Future and L’Oréal Beauty Tech bring about positive impacts when it comes to the brand’s commitment. Managing Director, Tomas Hruska mentions that the brand’s purpose is to create beauty that moves the world because beauty is a vital human need and innovation. “Through diversity and inclusion, women empowerment, responsibility and innovation, we create beauty which is dynamic and beneficial to all”, Hruska adds.
Read MoreL’Oréal for the Future
L’Oréal for the Future focuses on the group’s ambition for the year 2030. The L’Oréal group is advancing its change towards a model. Regarding the growth of environmental and social changes, the brand is looking at respecting planetary boundaries as well as strengthening its commitments to either sustainability and inclusion.
Read MoreBrand Commitments
L’Oréal’s various brands, including La Roche Posay, L’Oréal Professionnel Paris, L’Oréal Paris, Garnier, Maybelline New York, Lancôme, Yves Saint Laurent Beaute, Armani Beauty, Kiehl’s, shu uemura, IT Cosmetics and Kérastase are set on making positive changes in areas surrounding sustainability, women empowerment as well as social issues.
L’Oréal Foundation, Beauty for a Better Life
L’Oréal supports and empowers women and their future to make a difference in society through the L’Oréal Foundation. Focusing on underprivileged women, Beauty for a Better Life provides hairdressing and beauty skills to help transform their lives. With the trademark, “the world needs science, and science needs women”, L’Oréal-UNESCO For Women in Science advocates for women scientists who have a gift of research.
Read MoreL’Oréal Beauty Tech
As the world changes, so does technology. The beauty business moves with changes and thus produces new and advanced beauty tech. The new era of beauty is here, and it’s right at our fingertips. Together with AI-powered skincare solutions and personalised makeup devices through new codes of beauty. This makes L’Oréal a Beauty Tech powerhouse which drives a positive outcome at a corporate and individual level.
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