Coach has marked Ipoh, Perak its new home with Coach Play Ipoh.
With all the buzz surrounding Coach Airways in Melaka last year, there’s no stopping the fashion brand when it comes to its immersive pop-ups. This time, Coach has unveiled the latest series in its repertoire—Coach Play Ipoh. Nestled at Silverlakes Village Outlet in Perak, Malaysia, the space is guaranteed to stun every fashion maven with its unique charms.
Blending the house’s New York roots, the pop-up draws inspiration from the scenic landscapes and wilderness touches from the Adirondacks – an iconic Upstate New York destination. Curated in time for the holiday season, the space absorbs the wondrous and imaginative landscape of summer camps. While the vibrant splash of colours will entice anyone to explore, the 2,516 square feet space also features fun games and a unique shopping experience while overlooking a scenic lakeside.
What you need to know about Coach Play Ipoh
In true fashion, Coach’s vision takes the brand’s iconic visual language through unique architectural features, giving a nod to Ipoh’s natural landscape. As you step inside the store, you’ll notice a warm colour palette that beautifully resembles the magical golden hour in the Big Apple. You’ll also spot touches of Coach craft, which includes bespoke 3D leather and shearling squirrels throughout the store, along with unique fixtures that are worth admiring.
While you’re there, don’t miss out on their alfresco games and activities like cornhole, table tennis and bocce ball. Be sure to not miss out on that summer camp vibes by capturing Instagram-worthy shots at their outdoor space, featuring an extensive seating area, a true-to-size vintage car with a canoe strapped to its roof and a campsite fire-pit.
Whether you’re shopping for yourself or searching for the perfect gift, the store will feature Coach’s ready-to-wear pieces, leather goods, and accessories. For a truly memorable experience, visitors can also take home a curation of their limited-edition Coach Coffee Shop pieces. The Coach Coffee Shop Canvas Tote Bag, Water Bottle, and Tees are currently exclusively available for purchase at selected locations globally.
Introducing the first Coach Coffee Shop
That’s not all. To elevate your shopping experience further, Coach Play Ipoh has also launched its first Coach Coffee Shop in Malaysia. As a part of its global dining experiences, the brand also recently unveiled its first Coach Restaurant in Jakarta, Indonesia, in March 2024.
You must be wondering what’s on the menu. Well, we’ve got you covered. The Coach Coffee Shop features a selection of coffee, tea and their signature Coach hot chocolate. Staying true to their American roots, you can cool down with their delicious soft serves with two flavours to choose from: PB&J and apple pie — sounds delicious, doesn’t it?
Grab your loved ones and turn this visit into a fun road trip. Coach Play Ipoh opens daily from 10AM to 10PM.
Address: No 1, Persiaran Silverlakes, Silverlakes Village Outlet, 31000, Batu Gajah, Perak, Malaysia.
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All images courtesy of Coach
