VIVAIA, the new “It-Shoe” brand?
Photo by The Image Direct
It looks like VIVAIA shoes are having a major moment on the feet of Hollywood’s best-dressed. Selena Gomez, Julia Roberts, Jenna Ortega, and more are in on the fashion world’s best-kept secret. And let’s face it, when celebrities start sporting the same brand, it’s a sign that we’ve got a new “It” label in the making. So, what makes VIVAIA the latest celeb-approved style obsession? We did some digging to find out.
Launched in 2020, VIVAIA is a global footwear brand that brings eco-friendly comfort and style to everyday life. For all the “girl-bosses” with jam-packed schedules, VIVAIA makes choosing between fashion and comfort a thing of the past. Whether you’re at the office, running errands, brunching with friends, or picking up the kids, VIVAIA has a pair for every occasion.
Why VIVAIA is becoming a celebrity favourite.
Photo by VIVAIA
1. Super comfy.
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The secret to this brand’s success? Actually listening to its customers. VIVAIA takes feedback to heart every season, using it to upgrade the technology behind its insoles—resulting in next-level comfort for every step. Plus, their four-way stretch uppers adapt to every foot, making sure that style and comfort go hand-in-hand for all women.
2. Chic, oh and eco-friendly.
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With celebrities advocating for a better future in fashion, it’s no wonder VIVAIA has earned their support. The brand uses eco-friendly materials to pave the way for a greener tomorrow. Partnering with certified supplier REPREVE®, VIVAIA recycles PET bottles—transforming them from waste into wearable art. The process involves cleaning the bottles, chipping them into flakes, and extruding them into thread, which is then knitted into the shoe’s upper using a special knitting machine.
3. Very demure, very timeless.
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VIVAIA isn’t just about comfort—they offer style, too, with over 200 different designs to choose from. Their timeless silhouettes work with any personal style, while staying up-to-date with the latest trends. The brand’s designers use cutting-edge 3D knit technology to spin recycled plastic threads into durable, high-quality pieces that not only look great but are built to last.
Celebrities’s VIVAIA style inspiration.
1. Julia Roberts in Melissa
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The Hollywood icon stepped out in the Melissa Square-Toe Perforated Heeled Boots, rocking the architectural block heel for ultimate stability. Whether it’s for a power meeting or a night out, these chic boots add a touch of girl boss glamour. Pair with a sleek coat, and you’re good to go.
2. Emma Roberts in Abby
Photo by Backgrid
Following in her aunt Julia’s fashionable footsteps, Emma added a glam twist to her monochrome look with the Abby Pointed-Toe Knee-High Heel Boots. Perfect for colder seasons, these boots offer a dose of elegance with an edgy flair.
3. Gabrielle Union in Urban
Photo by @gabunion/Instagram
For street style enthusiasts, Gabrielle Union shows how it’s done with the Urban sneaker. Slip into these kicks for a laid-back yet stylish look that’s hands-free and effortlessly cool.
4. Lea Michele in Margot Mary Jane
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Radiant and glowing during her pregnancy, Lea proves that comfort doesn’t mean sacrificing style. Seen in the Margot Mary Jane, she embraces chic flats that are as comfy as they are stylish—a bestseller for good reason.
5. Alexa Chung in Margot Mary Jane
Photo by VIVAIA
Alexa Chung gives the Margot Mary Jane a twist by pairing it with a black monochrome outfit, letting the green flats add a playful pop of color.
6. Selena Gomez & Jenna Ortega in Julie Pro
Photo by @selenagomez/Instagram
Photo by Getty Images
Two stars, two different styles, but one fab shoe. The Julie Pro heels are a top choice for on-the-go women who want both style and comfort. Featuring a chic round toe and roomy fit, these mid-heels are all about sophistication and practicality.
7. Aubrey Plaza & Lindsay Lohan in Addison
Photo by Backgrid
Photo by Backgrid
The Addison slingback sandals combine elegance with ease. With a soft knit upper and unique insole, they offer the perfect blend of style and support. Aubrey Plaza, recovering from an ACL tear, proves that you don’t have to sacrifice comfort for fashion.
8. Min Young Park in Leah Pro
Photo by VIVAIA
Looking for an airport fit inspiration, Min Young Park pairs her feminine look with the Leah Pro. The perfect amount of chic, and the droplet-shaped heel provides enough stability for travel.
9. Joey King in Tamia Mary Jane
Photo by Backgrid
We all love a classic mary jane. But take it up a notch with the Tamia Mary Jane decorated with silver adornments.
Is VIVAIA the new go-to for trendsetters? The answer seems to be a resounding yes.
Discover the brand here.
