CHANEL’s latest campaign for N°5, titled ‘See You at 5’, brings a fresh, cinematic twist to the iconic fragrance. Directed by acclaimed filmmaker Luca Guadagnino, the two-minute film explores a romantic chase, capturing the anticipation and allure of an unexpected rendezvous. Shot on 35mm film, it beautifully portrays the tactile, sensory appeal of a first meeting.
Starring Jacob Elordi, known for his role in ‘Euphoria’, the film introduces a new kind of masculinity—sensitive yet striking—against the backdrop of Margot Robbie’s effortless elegance. As both producer and muse, Robbie embodies a modern, liberated femininity that resonates with CHANEL’s timeless spirit. Dressed in a red miniskirt suit reminiscent of Carole Bouquet’s look from a 1986 CHANEL film, she seamlessly bridges the brand’s heritage with contemporary style.
In ‘See You at 5’, Guadagnino crafts a visual narrative that celebrates the power of desire, freedom, and self-expression. The film’s playful, almost missed encounter highlights the joy of anticipation, while Robbie’s magnetic presence underscores the sophistication of N°5. The campaign reminds us that the essence of luxury lies in the moments of indulgence and the freedom to embrace one’s individuality.
Accompanying this film are exclusive behind-the-scenes images, offering a glimpse into the dynamic energy between Robbie and Elordi during the shoot. Through this campaign, CHANEL continues to redefine classic elegance for the modern age, cementing N°5’s status as an enduring icon.
To shop the iconic CHANEL N°5 fragrance, click here!
