Living the dream.
“Embracing your individuality is so important in beauty since there are many unrealistic expectations placed on young women today. Lancôme is an iconic and timeless brand that promotes beauty from within, and I am honoured to be part of their family.” – Olivia Rodrigo.
Grammy-award-winning superstar Olivia Rodrigo is bridging the gap between music and beauty as she announces her new role as Global Brand Ambassador. Known for her powerful vocals and chart-topping tracks, Olivia Rodrigo is a force to be reckoned with.
The young star kickstarted her journey as an actress on Disney Channel before pursuing her love for music. If you remember her debut single, “Driver’s License”, from her debut album, SOUR, and the triumph from her latest album, GUTS, it’s impossible to miss the driving force of this global phenomenon. Adding on to her repertoire, with the worldwide success behind her GUTS album, she has been touring the globe with sold-out arena tours across North America, Europe, the UK, Asia and Australia.
In addition to her star power status, she has also received multiple accolades under her wings. This includes three GRAMMY Awards, six nominations at the Grammys, and a People’s Choice Award.
Additionally, her philanthropic efforts, including launching “Fund 4 Good,” caught the attention of many. The star has always been vocal about advocating women’s and girls’ reproductive rights and fighting gender-based violence. With her driving force across the globe, it’s clear why she makes the perfect fit for the Lancôme family.
Françoise Lehmann, Lancôme International Brand President, adds:
“I am incredibly proud to welcome Olivia to the Lancôme family. We’re all captivated by her striking personality and immense talent and inspired by her commitment to positive change—which we value deeply at Lancôme—pouring her true heart and emotion into everything she does. Turning personal stories into music that resonates universally, few artists of her generation connect with this many people across continents and generations like Olivia.”
Olivia Rodrigo will be the face of Lancôme’s new launches and campaigns, and we can’t wait to witness the beauty of it all.
View this post on Instagram
Stay tuned for more updates.
All images courtesy of Lancome
