That’s right. Thai heartthrobs and stars Pond, Phuwin, Gemini and Fourth are now part of the Tommy Hilfiger family.
Since their appearance at the Tommy Hilfiger Spring/Summer 2025 show in New York City, it’s no surprise that these heartthrobs are now brand ambassadors of the brand. Their star factor, fashion style, and charming charisma have not only swooned fans all over the globe but also won the hearts of Tommy Hilfiger.
With the rise of T-Wave, these Thai stars are making their mark in the fashion realm as the next era of style influence. Adored for their incredible impact on the entertainment industry and fashion world, having these talented men on board the Tommy Hilfiger family makes perfect sense.
Taken from a statement, Tommy Hilfiger has said, “I’m thrilled to welcome Pond, Phuwin, Gemini and Fourth to our family. Each year, new cultural movements rise up to leave their mark on pop culture – and now is the time of the T-Wave. I’m so excited to welcome them into our community of artists and innovators whose connection to the brand turns moments into movements.”
While their announcement has fans leaping with joy, the campaign shot by Wasu Sukatocharoenkul vividly captures the dynamic bond and essence of the brand. Here, the quartet don classic preppy styles from the pre-spring 2025 collection.
Here’s what the stars have to say about their new roles:
“To be part of the TOMMY HILFIGER story, a brand with such global influence, is truly an honour. This partnership is more than just about style, it’s about taking our culture to the world.” – Pond.
“What makes this so special is sharing the moment with my T-Wave brothers. We’re all in this together, and to be part of the Tommy family alongside them makes it even more meaningful. I’m so enthusiastic for a year of great times ahead”. – Phuwin.
Image credit: Tommy Hilfiger
“Becoming part of Tommy’s global movement is more than a milestone – it’s a dream come true. I’ve always loved how TOMMY HILFIGER gives classics a fresh twist, so working with this iconic brand feels surreal.” – Gemini.
“Joining the Tommy family feels like the next step in a beautiful journey. It’s an incredible opportunity to grow and evolve with a brand that has such a rich legacy of working blending pop culture and fashion. I can’t wait to bring my sense of style to Tommy’s classic American style.” – Fourth.
In fact, here are a few clips from New York City when we spotted Pond, Phuwin, Gemini and Fourth at the Tommy Hilfiger show.
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