It’s all about feeling beautiful inside and out
As we step into 2025, discerning the best beauty brands can be a daunting task—for sensitive and non-sensitive skin. For most people, unprecedented change can be scary, but when it’s adding new products or beauty brands into your routine, it’s even more formidable.
While an illustrious slew of contemporary beauty brands differ in their price points, aesthetics and general philosophies, there’s one thing they all have in common—they are led by an ingredients-focused motto. Although some lineups have not captured the attention of beauty’s most respected tastemakers, some are worth adding to your regimen. And with a class of mainstays steadily growing, we’ve curated a guide on our favourites so far.
From fragrance holy grails to must-have makeup and skincare essentials, here are the best Indonesian beauty brands you should know about.
Our ultimate guide to the best Indonesian beauty brands you should know about:
Alchemist
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Great fragrances don’t have to shout; all they need to do is capture your attention with their aura—and Alchemist is exactly that. With underpinnings of flowers, musk and sandalwood, the fragrances here wear like a luxurious second skin. All of its scents can tell a story, the emotion it evokes and the craftsmanship that goes into it. Each perfume invites you to embark on an olfactory adventure.
Shop NowPolka Cosmetics
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A well-thought-out brand—from the packaging to the formulas themselves—Polka Cosmetics offers whimsical, modern and forward-thinking makeup and fragrances at affordable prices. Whether you’re looking for a spritz of delicious scents or something to colour your lips, their products always feel nice to wear. And, plus their packaging doesn’t bore us to tears—it’s colourful, wild and fun.
Shop NowRosé All Day Cosmetics
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Peppered with pink, Rosé All Day Cosmetics is brimming with makeup items that have us hooked. Its ethos, is simple and true, by way of fuss-free application—perfect for those gunning for any kind of look.
Shop NowNama
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Skincare served as the starting point for the niche brand, which has gradually shifted into introducing makeup products into its lineup. Founded by model, actress and entrepreneur, Luna Maya, this beauty brand has a selection of products using the right ingredients for efficacy and is great for all skin types, even acne-prone skin. From cleansers to serums, eyebrow essentials and lipsticks, this brand has it all.
Shop NowCamani Home
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Gone are the days when you rely on a quick Febreze spritz to zest up your home, mind, body and soul. Home fragrances have undergone a major rebrand and we’re loving ones like Camani Home. The mist-able yet chic home fragrance features beautiful packaging and even better scents. Their products are perfect for those looking for a quick and effective way to enhance their living space and themselves.
Shop NowAllglows
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Great makeup needs to give you the look that it promises, looks great for the whole day and feels weightless on your skin, and Allglows has all of this in their products. Focused solely on cheeks and the lips, their blushers and lip products are one to rave about. Brimmed with tons of colours that fits all skin tone, you’ll surely find one you’ll love.
Shop NowESQA Cosmetics
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Proudly vegan, ethical and inclusive, ESQA Cosmetics is all about setting a rigorous standard when it comes to the safety of ingredients and formulations, but also producing quality makeup products that fit every skin tone.
Shop NowSada Hybrid Beauty
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The immediacy and content of their products are certainly alluring to those of us who lack patience—or have busy lifestyles. Alluded to highlighting only the basic things you need, Sada Hybrid Beauty is all about being fuss-free—only using the products you need for your face, eyes and lips while also including skincare benefits that make your skin stay healthy when applied. Featuring great ingredients and textures, their products are great for those who like to keep their skincare and makeup routine in one product.
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