In a groundbreaking move that redefines luxury beauty, Louis Vuitton unveils La Beauté Louis Vuitton, marking its official entry into the world of cosmetics. The announcement signals not just the expansion of the Maison’s storied legacy but also the appointment of a visionary leader—Dame Pat McGrath, DBE—as the newly minted creative director of cosmetics. With an unparalleled reputation as one of the most influential make-up artists of all time, McGrath brings her transformative artistry and innovation to this next chapter for Louis Vuitton.

Though a new frontier, beauty has always been interwoven into the DNA of Louis Vuitton. The 1920s saw the introduction of luxurious powder compacts, brushes, and mirrors introduced to the Maison—pieces that merged function with artistic sophistication. Today, this deep-rooted history finds new expression with the launch of La Beauté Louis Vuitton, a natural evolution following the success of the House’s fragrance collection, which includes modern icons such as L’Immensité, Ombre Nomade, Imagination, and Attrape-Rêves.

Louis Vuitton’s approach to beauty promises to be as exquisite as its craftsmanship in fashion and leather goods. The House’s dedication to storytelling is set to extend into cosmetics, with product names and designs that honour its rich heritage. Travel, an integral part of Louis Vuitton’s identity, will also play a central role, with beautifully designed vanity trunks and beauty accessories that reflect the brand’s savoir-faire in artisanal luxury.

McGrath, whose illustrious career has shaped the aesthetics of runway beauty for decades, is no stranger to Louis Vuitton. Having worked backstage at the House’s fashion shows for over twenty years, her appointment signifies a new creative synergy. “Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton, which is the result of extraordinary craftsmanship, creativity, and innovation,” says McGrath. “The beauty universe is about so much more than just product, and what we are creating here will unlock a new level in luxury beauty.”

Pietro Beccari, Chairman and CEO of Louis Vuitton, echoes this sentiment: “La Beauté Louis Vuitton is a natural business evolution, driven by our meticulous attention to quality, formula, and innovation. Through this new universe, we have the opportunity to further accompany clients in their everyday lives with purpose and pleasure, while continuing to celebrate our creativity and heritage.”

Set to debut in Autumn 2025, La Beauté Louis Vuitton promises an entirely new dimension of elegance and artistry. With McGrath’s expertise and the Maison’s unwavering commitment to craftsmanship, the world of beauty is poised to witness something extraordinary. Though details on the product range remain under wraps, one thing is certain: Louis Vuitton is set to redefine the beauty landscape with a level of luxury and storytelling that only it can achieve.