It’s all about the D-Journey.
In a world where finding the perfect bag can feel like an endless quest, Dior’s latest masterpiece, the D-Journey, emerges as an elegant solution. Through this captivating parody film featuring the enchanting brand ambassador Rosamund Pike, this new accessory is pitched not just as a bag but as an essential companion for the modern woman. Produced by the French Maison, the D-Journey was beautifully crafted by Maria Grazia Chiuri for the Spring/Summer 2025 collection. Distinguished for its hobo silhouette, the D-Journey bag is characterised by its rounded curves and central compartment–destined for any day-to-night affair.
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Set against a backdrop of whimsical elegance, the film playfully showcases a twist on traditional infomercials, showcasing the bag’s timeless versatility and practicality. The opening slogan? “Finding the perfect bag can be a real challenge”.
Playing the role of a spokesperson for Dior, Pike guides us through the bag’s myriad features that make the D-Journey the ultimate accessory to own for the season, no matter the occasion.
Joining her is brand ambassador Sonam Kapoor, who embodies the overwhelmed editor-in-chief role, and Olympic tennis sensation Zheng Qinwen, fresh off the court. That’s not all. French actress and comedian Camille Cottin and model Deva Cassel are also featured, showcasing their daily hustle, whether in the midst of rehearsals or meditation. Later, we see model Anyier Anei in the middle of a fitting. The purpose of it all? To celebrate the bag’s elegant design and its practicality as an everyday companion.
Merging glamour and functionality, the D-Journey transcends beyond elegance. “In a world brimming with responsibilities, it’s easy for things to get out of hand. That’s why you need our D-Journey, the most intuitive accessory ever created.”
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All images credited to Dior
