Few fashion houses embody the spirit of adventure and luxury quite like Louis Vuitton. Since its founding in 1854, the Maison has been synonymous with craftsmanship, innovation, and an ever-evolving vision of style. While originally celebrated for its impeccable leather goods and trunks, Louis Vuitton’s foray into fragrance began in 2016 with Les Parfums Louis Vuitton—a collection inspired by travel, exploration, and the emotions tied to scent. Guided by in-house Master Perfumer Jacques Cavallier Belletrud, the brand has since created olfactory masterpieces that encapsulate the Maison’s rich heritage and contemporary elegance.
Now, Louis Vuitton embarks on its next fragrant journey with eLVes, a bold and sophisticated scent that serves as an ode to pioneering women—those who break boundaries, follow their instincts, and forge their own paths. More than just a perfume, eLVes is a statement of strength, freedom, and the courage to shape one’s destiny.
“The determined, radiant personalities of these amazing women who pushed society forwards is what showed me the way. Louis Vuitton has always been a multicultural Maison that celebrates the eternal feminine throughout every culture and distinction, with a very French sense of playfulness and unique Parisian style,” explains Cavallier Belletrud
At the heart of eLVes is a contemporary floral composition, where the timeless elegance of roses takes center stage. Bulgarian rose absolute and an exclusive CO2-extracted Centifolia rose create a duality of softness and strength, a floral harmony that reflects the complexity of femininity. Complementing this opulent bouquet is lily-of-the-valley, a flower traditionally known as “silent” in perfumery due to its elusive scent. Thanks to groundbreaking extraction technology developed in Grasse, this delicate bloom now speaks with an unprecedented clarity, adding a fresh and ethereal dimension to the fragrance.
A vibrant interplay of fruit and spice further elevates eLVes, with blackcurrant and peach introducing a juicy brightness, while a subtle touch of coconut milk lends an unexpected creamy nuance. Spices like cinnamon and ginger infuse the fragrance with warmth and vitality, creating an intoxicating contrast between hot and cold. Anchoring this composition is Ambroxan, a signature of modern perfumery, which imparts sensual depth and luminosity. Finally, a whisper of patchouli lingers, amplifying the fragrance’s bold presence and longevity.
Housed in Louis Vuitton’s signature cylindrical bottle, eLVes exudes elegance with its deep, rich violet hue—an evocative blend of sky and earth. For those who desire an extra touch of luxury, the fragrance is accompanied by an optional travel case in black lambskin and Monogram canvas, complete with a violet microfibre lining for a refined finish.
With eLVes, Louis Vuitton presents a fragrance that is both refined and expressive, capturing the quiet strength and innate elegance of those who wear it. Rooted in tradition yet effortlessly modern, it is a scent designed for those who move through the world with understated confidence.
The Louis Vuitton eLVes fragrance will be available in Malaysia and online on 17 April.
