Ferragamo introduces Fiamma, the brand’s latest fragrance and the first created under the direction of creative director Maximilian Davis. Named after the Italian word for “flame,” Fiamma is a tribute to strength, femininity, and the energy that drives self-expression.
The scent blends Ferragamo’s heritage with a modern edge. Created in collaboration with perfumer Clément Gavarry of dsm-firmenich, Fiamma opens with a juicy note of white pear before unfolding into a soft floral heart of gardenia. Hints of amber and spice add depth, making it warm, elegant, and easy to wear.
The bottle is just as thoughtfully designed — sculptural and finished in a glossy gold tone, it features a cut-out cap detail and a red logo inspired by the flame that gives the fragrance its name. The 100ml version is refillable, and the formula includes more than 80% biodegradable ingredients, aligning with Ferragamo’s sustainability goals.
In a campaign shot by renowned photographer Mario Sorrenti, model Karolina Spakowski brings Fiamma to life in the rolling hills of Florence — the birthplace of Salvatore Ferragamo’s original vision. Through cinematic light and movement, she radiates an energy that is unmistakably Ferragamo—confident, radiant, and modern.
The new fragrance is available at selected Aeon, Isetan, Parkson, SOGO Kuala Lumpur and SEIBU The Exchange TRX, as well as online here!
