MOMO is AMAFFI Perfume House’s Latest Global Muse
AMAFFI Perfume House has announced a dazzling new partnership with none other than MOMO, the global K-pop sensation and member of the chart-topping group TWICE. Known for her magnetic stage presence, refined elegance, and unwavering commitment to her craft, MOMO now steps into a new realm—as the face of AMAFFI’s latest global campaign.
MOMO’s presence brings a fresh, radiant energy to the brand. As someone who continually breaks boundaries in music, fashion, and pop culture, she perfectly reflects AMAFFI’s ethos—bold, timeless, and emotionally resonant. “I’ve long admired AMAFFI for its dedication to artistry and quality,” MOMO shared. “Their fragrances are not only luxurious but profoundly evocative, celebrating creativity and elegance. I’m honoured to represent a brand that resonates deeply with my values, and I can’t wait to share this journey with my fans.”
Didier Ambroise, managing director of AMAFFI Perfume House, also shares that “we are honoured to welcome MOMO to the AMAFFI family. Her warmth, radiant energy, and genuine love for expressing herself through art and beauty perfectly embody the spirit of our brand. Her ability to connect with fans worldwide resonates deeply with our own desire to share beauty and opulence with the world. AMAFFI is rooted in the power of fragrance to connect—emotionally, spiritually, and culturally.”
The partnership will debut through a worldwide campaign set to launch this May in New York, alongside an exclusive fragrance reveal. We can’t wait to see how this partnership expands further.
