Words by Alana Scott
Embrace this season’s love for slouchy bags with the Gucci Softbit.
The warmer seasons are meant to be effortless, chic, and just a tad indulgent, which is precisely the energy Gucci’s new Softbit bag exudes. Paying homage to the brand’s heritage, this beauty takes the unmistakable Horsebit hardware from the archives (we’re talking 1970s vibes)and gives it a contemporary twist as an elegant oversized half-Horsebit. Functional? Absolutely. It serves as the bag’s magnetic closure, seamlessly blending practicality with aesthetic allure.
The Softbit comes in a slouchy, minimalist silhouette in two sizes, crafted from supple, grainy leather that just begs to be touched—soft leather is such a mood this season. It’s the epitome of Sabato De Sarno’s “casual grandeur” (read: your jeans and blazer combo just got an upgrade). Whether you’re strolling through city streets or heading to a breezy Sunday brunch, it’s the accessory that radiates cool sophistication without screaming for attention.
Already a favourite among South Korean stars like Leeseo of IVE, this bag brings global appeal with a hint of exclusivity. The Softbit is a heritage-rich ode to Gucci’s evolution, and a testament to how the house blends the past with modern grace. Pack lightly, style confidently, and carry the Gucci Softbit like the fashion-savvy star you are.
The Gucci Softbit is now available in Gucci stores in The ExchangeTRX, Pavilion Kuala Lumpur, and the Gardens Mall.
Visit www.gucci.com to learn more.
