Tommy Hilfiger is going full speed ahead with a thrilling collection that’s catered for fashion and motorsport enthusiasts.
This summer, we’re revving up for the highly anticipated ‘F1 The Movie’, set to hit theatres on 26 June 2025. As we prepare to be swept away by the thrills, speed, and drama, Tommy Hilfiger is proud to announce its collaboration with the film through the launch of the APXGP Collection. Brand Ambassador and actor Damson Idris, who plays a major role in the movie, fronts the campaign with his charismatic presence and effortless style.
The launch of the APXGP Collection not only celebrates the ‘motor core’ trend with effortless ease but also daringly merges the thrill of the sport with bold tones, sleek lines and high-energy details. The collection brilliantly reflects the meteoric rise of Formula 1 beyond the track as we continue to witness the power of paddock-style fashion and drivers transitioning into style icons.
This collection was born out of Tommy Hilfiger’s lifelong passion for the sport itself. Inspired since childhood, the thrill of the race and the sleek elegance of racing uniforms are what shaped his brand’s DNA. He has translated the adrenaline of the sport by partnering with teams since the ‘90s and continues to create collections with iconic figures of the track.
“Since I was a kid peeking through the fences at Watkins Glen racetrack, Formula 1 has been legendary to me,” said Tommy Hilfiger in a statement. “As F1 has opened its doors to new worlds like entertainment and fashion, the sport has become a cultural phenomenon. Building on almost 40 years of infusing the colours, logos and spirit of motorsport into our collections, we’re thrilled to join Hollywood at the racetrack by partnering with ‘F1 The Movie‘. This film captures the cultural shift, setting a benchmark in what we call ‘fashiontainment’, where the future is being shaped. It’s a bold new chapter, and we’re setting the pace for what comes next.”
Take one look at the collection, and you’ll notice elements that capture the spirit of the ‘motorcore’ movement. Standout silhouettes include the Moto-emblazoned mechanic shirts, a varsity-meets-moto jacket in vegan leather, tailored Japanese denim jeans and a merino knit polo that takes you on and off the track. With Idris fronting the campaign, you’ll find the exact red quilted jacket worn by the actor in the film in this collection, too.
“Working with the Tommy Hilfiger team and on F1® The Movie has been an unforgettable ride — an authentic blend of iconic style and cinematic power,” said Damson Idris in the statement. “Tommy’s vision has always been about pushing culture forward, and that energy runs through every part of this partnership. From The APXGP Collection and everything we’ve done to bring the film to life for audiences, it all channels that same fearless spirit — capturing the grit to succeed on the track and the confidence to own every moment of it.”
In fact, who could forget Idris’ striking entrance at the 2025 Met Gala as he pulled up in an APXGP car? As a matter of fact, the brand marks an incredible feat by being the official fashion sponsor of the adrenaline-packed film’s fictional APXGP Team, led by drivers Joshua Pierce (played by Damson Idris) and Sonny Hayes (played by Brad Pitt).
Whether you’re a die-hard F1 fan or simply looking for ways to elevate your wardrobe with an energetic flair, the APXGP Collection sets the tone for a journey that combines speed, style and cinematic magic.
As we gear up for the anticipation of ‘F1 The Movie’, you can take a closer look and shop the APXGP Collection on tommy.com, in Tommy Hilfiger stores worldwide and through select wholesale partners now.
All images courtesy of Tommy Hilfiger
