Fragrance primers might not be new, but they’re certainly still a rare find in the beauty world. So when Chanel introduces one, it naturally makes you take notice. With the launch of the new Gabrielle Chanel Fragrance Primer and Body Oil, the house adds a fresh layer to the art of perfuming—one that turns fragrance into more than just the final step in your routine, but an immersive and luxurious ritual.
It’s a natural evolution for the Gabrielle Chanel fragrance, first introduced in 2017 as a tribute to the bold and free-spirited woman behind the House. Built around a radiant blend of white florals—Grasse tuberose, jasmine, ylang-ylang and orange blossom—it was created by Chanel’s in-house perfumer Olivier Polge as an ode to Gabrielle “Coco” Chanel’s uncompromising individuality. Since then, the collection has grown to include four interpretations of the scent, each inviting wearers to express their own version of freedom. Now, with the addition of these two new sensorial products, the Gabrielle experience becomes even more immersive.
The Fragrance Primer acts as a soft, luminous base—similar to a make-up primer, but for scent. Its lightweight, milky mist moisturises the skin while leaving behind a delicate trace of Gabrielle’s floral notes. Meant to be applied directly onto the skin before your perfume, it subtly enhances the way your fragrance wears throughout the day. Like the lining of a couture dress, it’s an invisible detail that makes everything feel more refined.
To complement it, the new Body Oil offers a different kind of indulgence. With a silky texture and the same floral signature, it melts into the skin to provide hydration and a soft, satiny finish. It can be used on its own for a whisper of scent, or layered with any of the Gabrielle fragrances for a more customised experience.
Together, these two additions reflect CHANEL’s continued commitment to reimagining the ritual of fragrance. And to learn more and shop the Gabrielle Chanel Fragrance Primer and Body Oil, click here!
