For her debut foundation campaign with YSL Beauty, Rosé fronts the arrival of the All Hours Glow Foundation. More than just a new addition to the All Hours line, it’s a modern take on glow—long-lasting, lightweight, and infused with an abundance of skincare benefits.
The formula has been created to give a finish that feels natural yet refined. Using pigments that adapt to the skin’s own tones, it smooths over the complexion with ease and leaves behind a soft luminosity that holds throughout the day. With 40 shades available, it carries the same versatility as the original All Hours range, but with an added light-reflecting quality.
What sets it apart is its treatment-focused base. Composed of 78% serum, it blends hyaluronic acid to replenish moisture, niacinamide to help even skin tone, and jasmine petal extract sourced from YSL’s Ourika Community Gardens to soothe and revitalise. Over time, these elements work together to improve texture and suppleness, creating a healthier-looking canvas even before make-up is applied.
Rosé’s role as the face of the All Hours Glow Foundation marks a new chapter in her partnership with YSL Beauty. As one of the house’s most recognisable muses, her presence underscores the brand’s vision of make-up as a form of confidence and individuality—a message that feels perfectly aligned with the spirit of this launch.
To build on the foundation itself, YSL Beauty recommends pairing it with a few of its most iconic products for a complete glow routine. The All Hours Glow Foundation creates the base, while the Touche Éclat Stylo brings light to key areas of the face. For an added touch of dimension, the new All Hours Hyper Luminize Highlighter—available in three shades—can be applied to the high points for a finish that is both subtle and striking. Used together, the trio creates a look that feels polished yet effortless.
To learn more and shop the new YSL Beauty All Hours Glow Foundation, click here!
