The final instalment from the Levi’s REIIMAGINE campaign is a celebration of heritage and reinvention.

In collaboration with global icon Beyoncé, Levi’s debuts the final instalment of the year-long Levi’s REIIMAGINE campaign. Titled ‘The Denim Cowboy’, the final film weaves an intricate story drawing on the narrative of the campaign’s three previous chapters.

Throughout the 90-second film, iconic denim pieces from the brand and hero pieces from the new BEYONCÉ x LEVI’S denim collection take centre stage, underscoring the brand’s leadership in denim lifestyle. The film also features new scenes and extended cuts from the three previous films—all of which were inspired by classic Levi’s advertisements from the ’80s and ’90s.

“The campaign represents a new level and scale of collaboration that has put women at the centre of the narrative, and set in motion a new, iconic chapter in Levi’s history that continues to reaffirm the brand’s place at the centre of culture,” said Kenny Mitchell, Global Chief Marketing Officer of the Levi’s brand at Levi Strauss & Co.

BEYONCÉ x LEVI’S® Denim Collection is a Must-have

A celebration of reinvention and the power of creative partnership, the BEYONCÉ x LEVI’S denim collection is a culmination of the brand’s denim heritage and the global icon’s bold artistic vision. Bold embellishments such as lace, rhinestones and delicate embroidery elevate classic Levi’s pieces, capturing the “spirit of confident self-expression”. Other notable details from the collection include custom BEYONCÉ X LEVI’S leather patches and the first-ever double arcuate stitching on the back pockets.

Make a bold statement with the heavily embellished ’90s Shrunken Trucker Jacket and 501® ’90s jeans for a complete head-to-toe denim look. Alternatively, style the jeans with a silk top and finish your outfit with embellished heels and a mini bag for a fun and feminine touch.

Priced between RM499 and RM699, the BEYONCÉ X LEVI’S® denim collection is now available for purchase on Levi.com.my and in-store at Levi’s Mid Valley Megamall, Pavilion KL, Suria KLCC and The Exchange TRX.