What happens when you bring Ice Spice, Charli D’Amelio and Laufey to the table?
Kate Spade New York’s Fall 2025 campaign, titled “Spark Something Beautiful”, unites a sense of power through these iconic luminaries. With names like four-time Grammy-nominated rapper Ice Spice, dancer and social media star Charli D’Amelio, and Grammy-nominated singer/songwriter Laufey to front the campaign, this marks a new chapter for the fashion house, paving the way for the new generation.
“At Kate Spade New York, we believe that the little moments shared together are what truly brighten life,” said Kaisy Mae O’Reilly, Senior Vice President of Marketing. “Like the Duo Bag, our campaign stars reflect uniqueness and versatility—yet shine brightest together. At its heart, this campaign is about how showing up for each other can transform even the simplest moments into something extraordinary.”
Set in the heart of New York City, the campaign follows our protagonists—Ice Spice, Charli D’Amelio, and Laufey — as they navigate the streets of the Big Apple. To showcase the magic of connections and togetherness, the campaign dives deep into how every small moment can spark something beautiful. The heart of it all? The brand’s latest Duo Bag. With these stars showcasing their unique style and charm, the Duo bag reigns supreme.
Versatile and sophisticated, the Duo Bag can be worn in four ways: as a shoulder bag, cross-body, clutch, or belt bag. This season, you’ll spot the Duo in colourways that will tug your heartstrings—Cashew Milk, Black, Leopard Multi, Dried Thyme, Lime Slice, Cinder Grey, and Burnt Sage. However, if you’re looking for something more holiday-ready, the Red Jam and Nightshade make an ideal companion for your festive wardrobe.
“Music has always been about connection for me—whether it’s with the audience at a concert or the people closest to me in my everyday life,” says Laufey. “What drew me to this Kate Spade New York campaign is how it captures the beauty of those small, shared moments. I love the idea that friendship can turn something as simple as crossing the street into something magical—that really resonates with how I see the world.”
“I’ve always admired Kate Spade New York for creating designs that feel bold, universal and chic all at once,” says Ice Spice.“Being part of this campaign felt natural because it’s about the people who bring joy to your life and make you feel good. For me, that’s my friends. It’s no secret that behind every successful woman is her girlfriends hyping her up in the group chat.”
“I’m so happy to be working with Kate Spade New York again,” says Charli D’ Amelio. “This campaign celebrates togetherness, and that means a lot to me because my friends are truly my support system through everything. In the busiest moments of my career, they’re the ones who bring me back to myself and remind me what’s important. I love that Kate Spade New York is shining a light on the fact that life is better when we are together.”
