A new lens.
Curated by the visionary duo Miuccia Prada and Raf Simons, Prada’s Spring/Summer 2026 campaign unlocks the very essence of fashion representation. This season, the Italian powerhouse partners with American artist Anne Collier, renowned for her critical gaze on the interplay of image, perception and desire.
A mastery of her craft over two decades, Collier’s unique artistic lens touches on advertising, art, and culture. For the Prada Spring/Summer 2026 campaign, she transforms the conventional form of art by elevating it into something profoundly tangible and distinctive in today’s digital age—a series of images that are to be held and felt.
In her still-life compositions, we witness hands presenting the captured visuals, photographed by Oliver Hadlee Pearch. As you take a look, these images not only showcase the stunning collection but also represent us as additional observers and admirers. Taking centre stage are notable luminaries, including actors Levon Hawke, Nicholas Hoult, Damson Idris, Carey Mulligan, and Hunter Schafer, the musician John Glacier, and the model Liu Wen. With these renowned names in the Prada family, these dynamic stars add layers of meaning, transforming the photographs into an engaging dialogue on observation and adoration within the realm of fashion.
A tribute to the art of fashion imagery, the campaign takes on a refreshing liberation from it. It offers a breathtaking perspective, framing contemporary fashion through the lens of fine art. As we delve into the collection, it serves as a subtle reminder that the dialogue between fashion and art is not just a soft whisper of exchange but a vibrant and continuous relationship that shapes culture.
