Olivia Rodrigo is on cloud nine
The Miu Miu Spring/Summer 2026 campaign reaches new heights with a creative force that merges strength with sweetness. For the SS26 campaign, creative director Miuccia Prada conjures an elevated perspective, positioning her vision somewhere between earth and ether, where the city, ocean, mountains and forests sprawl below like a dreamscape caught between waking and sleep.
All you need to know about Miu Miu’s Spring/Summer 2026 Campaign starring Olivia Rodrigo:
The campaign assembles an intriguing roster of talent: Grammy-winning artist Olivia Rodrigo, singer-songwriter-model Sateen Besson, Chinese actress Li Gengxi, French actress-director-screenwriter Suzanne Lindon and models Rachel Agbonze and Amelie Sante. Shot across the shifting light of a single day—from first light to last—the imagery captures something ephemeral, as shadows sharpen and soften with the passing hours.
But it’s the clothes themselves that truly captivate. Miu Miu’s signature contradiction—industrial meets ultra-feminine, powerful yet tender—finds its fullest expression here. Weathered leather and crisp cotton poplin share space with silk cloqué and delicate lace. Raw canvas stands alongside jewel-encrusted embroideries and watercolour florals. An oversized leather coat, weighty and protective, pairs with a crystal-dusted tunic that catches the light like morning dew. A structured leather jacket grounds a sunshine-yellow floral apron dress. Cutaway knits reveal skin while waterfall ruffles cascade from utilitarian skirts and trousers.
Grounded with comfort, style and versatility, the shoe collection—sneakers, loafers, sandals, boots, and sabots—all finished with a natural rubber sole, is a nod to livability. From Aventure to Utilitaire, Beau and Wander, the handbag lineup embodies purposeful elegance, crafted from sturdy leathers that promise to withstand whatever life demands and transcend seasons.
This is Miu Miu’s genius—the ability to occupy that liminal space between opposing forces. Real and unreal. Natural and hypernatural. Optimism tempered by pragmatism. Extreme beauty married to function. Romance laced with rebellion. It’s fashion for lives lived fully, deliberately, joyfully—quite literally on top of the world.
