Meet the next generation of vehicles that will keep you safe and sound
The human body has always been the arbiter of safety—a living sentinel that knows, long before our conscious minds can articulate it, whether we stand on solid ground or teetering at the edge of peril. Between the folds of everyday life, safety isn’t merely an intellectual concept here; it’s visceral. Whether it’s a child gripping the handlebars of their bicycle for the first time, the flutter of nerves before a first date or the moment when drivers merge onto the highway, our bodies are so vigilant that they instantly ask that eternal question: “Am I safe here?”
It is precisely this fundamental human need—this bone-deep requirement for safety—that Volvo understood when they conceived the “Selamat” Campaign. In the nick of time, the Swedish car brand—bursting with creativity and innovation—led the charge of being one of the clever change-makers in the world with this campaign. The word itself, “Selamat,” carries meanings of peace, safety and security across multiple languages, a linguistic bridge connecting diverse cultures through their shared longing for security. And, it’s no different in Malaysia.
Here’s everything you need to know about Volvo’s “Selamat” campaign and the launch of the ES90:
The pioneer of safety, Volvo, created a significant social movement with its “Selamat” campaign—aiming to spread awareness about safety. The campaign was initiated with social media postings of a camo car cruising down the road in Kuala Lumpur, teasing a “new” car popping up, which was later revealed to be the ES90. This time around, Volvo didn’t simply introduce another vehicle; they extended a promise. A vision of a world where safety isn’t a luxury or an afterthought, but a constant companion—woven into the fabric of every journey, every adventure, every ordinary commute. A world where our bodies, those eternal arbiters of danger and sanctuary, might finally exhale. Where the vigilance that evolution carved into our nervous systems could rest, just a little, knowing that engineering and innovation stand watch alongside our instincts.
The 21st century has already given rise to some significant social movements, but none as exciting as this one. We’re finally conceding to the notion that the world can’t go on without people feeling safe wherever they are and go. To demonstrate the viability of the noble ambition, Volvo initiated the first fully electric sedan, the ES90, into their collection of “Selamat” cars—adding to the family of XC90, XC60, XC40, EX90, EX30 and the EC40. With a safe space technology and the three-point safety belt found in every Volvo car, safety will always be constant when you’re cruising down the highway, even more now with the launch of the ES90.
Volvo ES90 isn’t just another electric vehicle—it’s a statement about what modern luxury should be. It proves that you don’t have to compromise on performance, comfort, sustainability, or safety. Because safety, Volvo reminds us, should never sleep—even when we do.
For more information on Volvo Car Malaysia’s range of electrified cars, visit www.volvocars.com/my or follow Volvo Car Malaysia on Facebook at bit.ly/VolvoMY-FB and Instagram at bit.ly/VolvoMY-IG.
