Championing local.
Trust adidas Malaysia to be at the forefront of celebrating our local culture. From infusing local touches into their store decor to unique collaborations, it’s a refreshing take on everyday fashion.
This year, adidas ushers in the Year of the Horse with Malaysian fashion label Dmeow for its second collaboration of the year. Founded by Malaysian creators Chai Chang Yong and Wong Shu Sen, Dmeow establishes itself with its signature characters and laidback-meets-coquette aesthetics.
Dive into the adidas Originals x Dmeow collection for the Year of the Horse:
For the New Year, the collection merges the iconic adidas Originals collection with Dmeow’s iconic characters—Dee and friends. Whether they’re displayed on the back or the front of the shirt, you’ll always have a piece of Dmeow with you on every adventure. From the signature jerseys to the relaxed tees, there’s something for every personality. And if you’re looking for a laid-back fit to unwind after the festivities, the auspicious red collared jersey makes a bold statement, too.
Get a closer look at the collection by visiting the immersive world of Together, We Ride at the APW Bangsar, from now till 1 February 2026. This curated pop-up offers not only the latest drops but also an experience you won’t want to miss. Picture exploring Dee and Friends’ world and diving into the eclectic collection, featuring coveted pieces ranging from RM169 to RM259, all while indulging in a series of on-ground surprises that celebrate the spirit of community.
While you’re there this weekend, be sure to take part in the Fortune Toss. For a special price of RM39, shoppers can snag a limited-edition charm set, but only after a spirited challenge. With just 30 seconds on the clock, participants will use chopsticks to snag up three unique charms. However, if you’re an adiClub member and spend RM399 or more, you’ll receive one exclusive “Dress a Dee” plushie to add a touch of whimsy to your everyday bag.
Mark your calendars and dive into the world of Dmeow. The collection is now available on adidas Malaysia website, Dmeow website and in selected adidas stores and partnering stores: adidas Originals, Pavilion Kuala Lumpur, adidas Brand Center, Sunway Pyramid, adidas Originals Pop Up, The Exchange TRX (L1.92.0), adidas Sport Performance, One Utama (1U), adidas Sport Performance, Mid Valley Megamall, adidas Originals, Genting Sky Avenue, adidas Sport Performance, Imago, Kota Kinabalu, adidas Home of Sport, The Spring, Kuching.
All images credited to respective brands.
