Rise To Your Own Beat
Music has always played a quiet but powerful role in the world of Yves Saint Laurent. From the House’s early days, sound and style moved together, shaped by nightlife, creative communities and cultural icons who blurred the lines between fashion, art and music. With YSL Beauty, it has long used music as a way to speak to a new generation, aligning itself with artists and scenes that value attitude over convention, and that philosophy now takes on a distinctly local form in Kuala Lumpur.
YSL Beauty launches Light Club: Rising Beats at The Exchange TRX, giving local Malaysian DJs a professional platform to perform, record and share their sound.
YSL Beauty Light Club: Rising Beats
The YSL Beauty Light Club: Rising Beats pop-up at The Exchange TRX, running until 1 March, is not designed as a typical brand installation. Instead, it functions as a live platform. At its centre is a fully equipped DJ stage, open to Malaysian DJs of all levels, from first-time performers to those already shaping their sound. Participants are invited to step behind the decks, perform a live set and share their music in a professional environment.
Rising Beats is rooted in opportunity. Each performance is professionally recorded and later shared on a dedicated YSL digital platform, offering exposure that extends beyond the pop-up itself. The initiative also reflects a deeper understanding of how culture is built. Rather than simply celebrating music from a distance, YSL Beauty is investing in the people behind it. The Light Club becomes a place where sound, creativity and self-expression intersect, transforming the pop-up into a living, evolving experience.
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Beyond the stage, visitors can explore a range of physical and digital touch points that reflect the YSL Beauty universe. From interactive moments to immersive installations, the space invites guests to engage with the brand through multiple senses, with music setting the tone throughout.
For DJs ready to step forward, Rising Beats offers more than a performance slot. It offers a moment of recognition. Each participant takes control of a professional setup, performs live, receives an exclusive YSL Beauty kit and leaves with a recorded set that captures their sound at a pivotal point in their journey.
To sign up and book your spot on the Light Club: Rising Beats stage, click here!
