LISA’s Ultimate
Shiseido has named LISA as the new Global ambassador for its ULTIMUNE franchise, marking a high profile new chapter for the Japanese beauty house and its bestselling collection.
Shiseido names LISA its new Global ambassador for ULTIMUNE, launching a three part digital campaign this month.
The partnership brings together one of Japan’s most established beauty houses and a modern cultural force whose influence spans music, fashion and film. Known for her discipline and constant reinvention, LISA reflects the core idea behind ULTIMUNE: supporting the skin’s strength so it can perform at its best over time.
ULTIMUNE has been a cornerstone of the brand since its debut in 2014. Developed from decades of research into the skin’s innate strength, the serum is formulated with Power Fermented Camellia+ and is designed to reinforce the skin barrier while enhancing radiance and smoothness. The latest iteration promises visible improvements in glow and plumpness in just three days, with continued results over time.
“I have always been a big SHISEIDO fan”, says LISA, “I am truly honored to serve as the global ambassador for the brand. To me, beauty is about growth, confidence, and evolving into the best version of myself. I love that ULTIMUNE focuses on strengthening the skin and supporting it over time, rather than fighting age. Because beauty is about being real and confident, inside and out, and feeling strong from within. ULTIMUNE is honestly a go-to product for me. I am thrilled to share its proven efficacy and value with people around the world in my own unique way.”
The first campaign featuring LISA will launch in February 2026 under the banner “FAST. SLOW. FREE.” Fast refers to results you can see and feel. Slow highlights its clinically proven ability to slow the visible cycle of skin ageing linked to dryness. Free captures the brand’s philosophy of freedom from age, a more nuanced approach to timeless beauty.
The three part film series will explore her skincare journey and personal passions, alongside exclusive glimpses into her routines and messages to fans. We’ve got our eyes peeled for the release and can’t wait to see how this partnership continues to grow.
