Make-up that Keeps Up
From open houses to late-night dinners, the last thing you want is to constantly check whether your lipstick has faded, smudged or transferred. Once dominated by classic liquid lipsticks, the long-wear category has evolved into something far more versatile. Today’s formulas span airy tints, high-shine lacquers and hydrating matts, all designed to deliver impressive staying power without compromising on comfort.
These long-lasting lipsticks are designed to go the distance. Discover smudge-proof, transfer-resistant lip tints and liquid lipsticks that keep colour locked in all day.
What sets this new generation apart is its balance. Think weightless textures that feel barely there, skincare-infused formulas that actively care for lips, and finishes that range from blurred matt to glossy vinyl. Whether you prefer a soft wash of colour or a bold, statement lip, these latest launches promise to go the distance so you can focus on the celebrations, not the touch-ups.
Clarins Water Lip Stain
This ultra-light lip stain feels as refreshing as water on the lips, yet delivers impressive colour payoff that can be built up to suit your mood. The matt finish is completely transfer-proof, making it ideal for long days out. Infused with a hyaluronic acid complex and raspberry water, it keeps lips hydrated and comfortable. The barely-there texture makes it easy to forget you are even wearing it.
Shop the Clarins Water Lip Stain here!
MAKE UP FOR EVER Artist Liquid Colour
A true multi-tasker, this weightless liquid colour works beautifully on both lips and cheeks. The highly pigmented formula delivers bold colour in just one swipe, setting to a comfortable matt finish that lasts up to 12 hours. It is waterproof, smudge-proof and transfer-proof, making it especially reliable in our humid weather.
Shop the MAKE UP FOR EVER Artist Liquid Colour here!
Fenty Beauty Stunna Lip Paint Longwear Fluid Lip Colour
Known for its one-stroke intensity, this liquid lipstick offers high-impact colour with a soft matt finish that remains comfortable all day. Available in three new universally flattering nude shades—one even named after RiRi herself—expect a long-wearing formula that resists feathering and is surprisingly weightless.
Shop the Fenty Beauty Stunna Lip Paint Longwear Fluid Lip Colour here!
Burberry Beauty Brit Matte Lip Veil Liquid Lipstick
This soft-focus liquid lipstick delivers a beautifully blurred matt effect with a lightweight, airy feel. Designed with hydration in mind, it is enriched with pro-collagen peptide, rosa damascena and hyaluronic acid to smooth and care for the lips over time.
Shop the Burberry Beauty Brit Matte Lip Veil Liquid Lipstick here!
Dior Addict Lip Tint
For those who prefer a more natural look, this Dior Addict Lip Tint offers a fresh wash of colour that fuses seamlessly with the lips. The semi-matt finish feels incredibly lightweight, almost like bare skin, while still delivering up to 12 hours of wear.
Shop the Dior Addict Lip Tint here!
M·A·C Locked Kiss Ink™ 24HR Lipcolour
This high-performance liquid lipstick is designed for serious staying power, offering up to 24 hours of wear without compromising on comfort. Its pigment-lock technology ensures full-coverage matt colour that remains flexible and breathable.
Shop the M·A·C Locked Kiss Ink™ 24HR Lipcolour here!
YSL The Inks Vinyl Cream
Blurring the line between lipstick and gloss, this innovative formula delivers high-shine, lacquer-like colour with the staying power of a stain. The creamy texture melts effortlessly onto the lips without feeling sticky, while the pigment remains vibrant throughout the day. Infused with nourishing ingredients like tuberose extract and prickly pear, it keeps lips feeling moisturised. It is a striking option for those who want long wear with a glossy finish.
Shop the YSL The Inks Vinyl Cream here!
