Explore the world of Malaysian cinema 

As the 9th Malaysia International Film Festival (MIFFest) prepares to light up in July, there is a quiet electricity in the air—the kind that only comes with years of intention finally finding their moment. What began as a single, audacious question posed over a conversation in 2017 has since grown into one of Southeast Asia’s most vital celebrations of cinema. We sat down with Joanne Goh, the visionary founder behind MIFFest, to talk about the festival’s origins, the evolving landscape of Malaysian film, and why she believes the best stories are still waiting to be told.

If you haven’t already, check out our conversation with Bront Palarae on MIFFest here.

In conversation with Joanne Goh on MIFFest 2026: 

Why did you start MIFFest? 

It all began in 2017, inspired by the Taipei Golden Horse Film Festival. The chairman had travelled to Malaysia to curate a Malaysian film, and over the course of our conversations, he posed a question that would change everything: “Why doesn’t Malaysia have an international film festival?”

What followed was an invitation—and a leap of faith. I knew virtually nothing about the film industry at the time, yet something about his vision compelled me to say yes. With his unwavering support, the Malaysia International Film Festival was born, backed by the prestigious Busan International Film Festival. He became my chairman from that very first year and has remained so ever since.

How do you think a festival like MIFFest contributes to the growth and visibility of Malaysian cinema on the global stage?

It’s a linking bridge for filmmakers and industry professionals from around the world. Since the first year of MIFFest until now, I can see that the industry is growing and the local filmmakers are more diverse in terms of storytelling. They are more daring now—I personally think it’s the Gen Zs—they are open to exploring different stories. Now, there’s also more room to meet international filmmakers and pitch their stories. I can see that our censorship department is also being more lenient, susceptible. 

But, above all, MIFFest has encouraged dialogue, collaborations and creative exchange. And, that’s what I wanted to build when I started MIFFest—a hub that initiates production and cultural exchanges. I want the Malaysian Film Festival to represent all ASEAN countries when it comes to films. 

What message would you give to young, emerging Malaysian filmmakers who are hoping to submit their work to MIFFest?

I hope that the local filmmakers aren’t afraid to explore different kinds of storytelling and to be bold in submitting and pitching their work worldwide. I’d love for them to start at MIFFest—a stepping stone to bring their story abroad. I’d also suggest that young filmmakers apply for any grants from the Malaysian government—they are always around to support. 

If you could invite any international filmmaker or actor to MIFFest, who would it be and why?

I’ve invited Lee Chang-Dong to MIFFest to receive a lifetime achievement award this year at MIFFest—and I’ve always wanted him to come. I admire his storytelling and cinematic style. For actors and actresses, I’d love to invite legendary actor Chow Yun-Fat—he defined the era for Asian cinema. And, of course, the local legend, Michelle Yeoh. 

What’s the theme of the 9th MIFFest, and when will it be? 

It’s resonance and the 9th Malaysia International Film Festival is now accepting feature film submissions!